
Ecommerce SEO consultant
Hey!
I'm Sam
- @SamUnderwoodUK 15.3k followers
Number that I’m proud of
My SEO career in numbers
104%
12-month average traffic increase for my current clients
9
The number of years experience I have as a SEO consultant
8
The number of enterprise brands I’ve built SEO strategies for
5
The maximum ongoing projects I’ll take on at a time
Why work with me?
A Short Intro
You could work with another consultant or agency, so why pick me?
Other than my excellent track record of delivering results, here are some additional reasons to consider.
- You'll work directly with the expert proposing the work.
- I don't take on more work than what I can handle at any one time.
- I'm multi-skilled, I have a history in web design, development, and UX.
- I'm consistent and deliver on time.
- I'm easy to work with and a great communicator.
Transparency
My service is transparent, you'll always know what I'm working on and why.
Honesty
If I don't believe SEO will deliver results for you, I won't suggest it.
Experience
My experience in everything that impacts SEO means you'll receive a broad but prioritised strategy for growth.
Who I’ve worked with
Trusted by global
brands
Start your SEO project
Want to work with
me?

A short history of my career
A little more about me
My first encounter to SEO was nearly ten years ago when I was introduced to a search agency in my first full-time job.
The concept intrigued me, and I was encouraged to nurture that by moving SEO in-house.
I took on the challenge and thus started my SEO career.
As all do, I started with basic knowledge of different concepts. That soon grew as I moved on to further explore the industry within one of the top agencies within the UK, Stickyeyes Group.
I thrived in an environment of people who, at the time, had vastly more knowledge and experience than myself.
I quickly progressed up the ranks, working on more complex projects on sites using the latest web technologies, like Angular, React and Vue.js.
I also wanted to broaden my knowledge from purely technical and began nurturing skills such as:
- Content strategies
- Site speed optimisation
- User-experience
Since then, the SEO industry has moved on in a big way. So much so that having these skills is intrinsic to the practice itself.
As my SEO and consulting skills grew, I gained a reputation as the go-to person for critical work. Whether that was pitching, SEO strategies, content strategies, or delivering complex audits.
Years later, the combination of these skills has helped me start my own SEO consultancy, working with large businesses like Sephora, Joules, REISS, Interflora and Virgin.
Effectively delivering results while working remotely is core to what I do, consulting with businesses across the globe, from Singapore, Australia, Dubai, the US and more.
Alongside sharing my expertise with clients, I also enjoy sharing it publically on my blog and Twitter with a growing audience.
Outside of work, I live a balanced lifestyle. You’ll often find me travelling the world, reading a new book, going for long countryside walks or trying new foods.
- My latest articles
- Start your SEO project
Other projects, resources and content
You may also be interested in
My Services
A complete list of services i offer to improve your SEO.
View >
My Work Setup
A list of SEO tools and Mac apps I’m using daily.
View >
My Services
A website dedicated to helping you find the best SEO tool.
View >
My Services
A collection of illustrations explaining SEO concepts.
View >