The Precision Architect
SEO Should Drive
Growth,
Not Vanity Metrics.
15 years of SEO and GEO execution across eCommerce, SaaS, B2B and digital agencies. Based in London, Ontario. Working across Toronto, North America and India. No account managers between us.
Location
London, Ontario — serving Toronto, Canada, US & India
Markets Served
Canada & United States
Campaigns Executed
100+
I started in SEO when Google was still figuring itself out. Since then I've run campaigns across eCommerce brands, SaaS platforms, B2B companies, and agency clients — accumulating the pattern recognition that only comes from 100+ real campaigns in the field.
My methodology is architectural: audit the structure first, then build on solid ground. Data drives every decision. Tools — Profound, AirOps, Ahrefs, Search Console — are the instruments, not the strategy.
When you work with me, you work with me. Not a junior account manager who reads from a template. Not an agency that disappears after the kickoff call. Direct involvement at every stage — from the initial audit through to execution and reporting.
"There's no agenda, no hidden pitch. Just an hour of straight answers about where your SEO is and what it would take to fix it."
— Semil ShahClient Architecture
Business Owners & Founders
You need leads and revenue from search — not a six-month wait for a ranking that doesn't convert. I work with founders who are done with vague SEO promises and want measurable outcomes.
eCommerce Brands
Growing against retailers with 10x your budget requires architectural SEO, not broad keyword spray. Category structure, product optimisation and authority — built to compound. Increasingly that includes being cited in AI answers, not just ranked in them.
SaaS Leaders
Winning in competitive SaaS search requires content architecture and category authority — not just volume. I help SaaS companies own their segment of the search landscape — across Google and the generative engines, which no longer move together.
Digital Agencies
A reliable senior partner without the overhead of a full-time hire. Team coaching across SEO and GEO, plus the ClickUp delivery systems that catch silent drift on an account before the renewal conversation does.
Tool Expertise
Track Record
Every figure below states its baseline and its timeframe, and links to a case study that also reports what moved the wrong way. See the working.