Claude Skill · Authority & Coverage

Backlink & Keyword Gap

"Build more links" is not a strategy. "These 12 referring domains link to all three competitors and none to you" is — and it comes with names, not adjectives.

Language · Markdown License · MIT Type · Claude Skill

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01 · The Problem

Why This Exists

Link profiles get reported by raw count, which tells you almost nothing. Five hundred links from irrelevant low-authority domains are worth less than twenty relevant editorial ones.

Meanwhile the single most actionable output in link building — domains that already link to two or more competitors but not to you — almost never appears in the deck. They're pre-qualified and reachable. They're the list.

This skill is also deliberately conservative on disavow. Most toxic-link panic is unwarranted, Google ignores junk on its own, and disavowing good links does real damage. It will tell you plainly when the answer is don't.

02 · Method

How It Works

01

Pull client and competitors identically

Referring domains, backlink profile, anchor distribution, organic keywords and gap data — through the same pull, so the comparison is apples-to-apples rather than two different snapshots.

02

Read the profile's shape

Velocity trend (a rising lost-link line is often the hidden cause of a slow decline), quality by authority tier and topical relevance, and anchor-text risk across branded / naked / generic / exact-match.

03

Bank the reclamation wins

Lost links worth chasing and unlinked brand mentions — both convert far faster than cold outreach. The skill drafts the outreach for the top targets rather than leaving you a list.

04

Turn the gap into a roadmap

Referring-domain gap ranked by how many competitors each links to, then keyword gaps clustered into pillars and supporting pieces, sequenced by (traffic potential × relevance) ÷ difficulty.

03 · Run It

Two Minutes To First Output

# 1. Clone the bundle
git clone https://github.com/seosdm/seo-skills.git

# 2. Connect Ahrefs, or export referring domains + anchors + keyword gap as CSV

# 3. Copy skills/backlink-keyword-gap/SKILL.md into a Claude Project:
Run backlink-keyword-gap for [domain]
vs [competitor1], [competitor2], [competitor3].

No API keys, no setup. The skill is a SKILL.md file plus a worked example — it runs anywhere Claude does.

04 · Proof

Sample Output

Gap Analysis vs Three Competitors Example · anonymized

47 Domain Gap

12 Link To All 3

31% Exact-Match Anchors

0 Recommend Disavow

Verdict: twelve domains link to every competitor and not to you — that's the quarter's outreach list, already qualified. Separately, exact-match anchors at 31% is a footprint worth diluting. Nothing in the profile warrants a disavow file; the junk here is ordinary and Google is already ignoring it.

See the full worked example in /examples.

If The Tool Gets You 60% There

I'll Teach You The Rest

Free skill, real judgment behind it. Want it run on your business, or your team taught to run it themselves?

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